Blooms
BRAND IDENTITY
UI/UX DESIGN
TIMELINE
February 2025
TOOLS
Illustrator, Photoshop
PARTICIPANTS
Individual
ROLE
Visual + UI/UX Designer
Project Context
How can design be utilized to authentically communicate and visually represent varying cultures and identities?
Directing this project offered a unique design opportunity to curate a distinctive brand identity for an Afghan-inspired event celebrating the arrival of spring. As a result, the importance of authentically embodying cultural heritage within the visual approach remained crucial in designing a meaningful experience that captured the essence of the celebration while appealing to a diverse audience.
Design Challenge
How can I authentically communicate and represent the true essence of a culture that has been largely misrepresented?
The Solution
Promotional Poster
Electronic Tickets
Vibrant
KEYWORD
Intricate
APPROACH
Expressive
THEME
Got Ideas? Let's Talk
2025 Salma Jan. All Rights Reserved
Whilst developing the brand identity, the creative direction highlighted the mundane elements of the culture that individuals tend to overlook. It is the harmony of these smaller fragments that aids in building the foundation of the culture. Researching Afghan textiles, traditional female wear, language and landscapes enabled meaningful motifs to be identified and implemented within the visual language.
Assets In Progress
